Creative People
Make Creative People
More Creative

JENNIFER MURRAY
Founder + CEO
MA . MAAS . MBA . DSL

It all begins with an idea. The byproduct of a career trajectory void of convention is a collective of resources for transporting clients into new realms of growth, evolution, and achievement. These transformative approaches resound with amplified impact in a business climate impacted by the unpredictable influences of a global pandemic.

Businesses need answers. Instead of shoot-from-the-hip, we-hope-this-works, roll-of-the-dice gambles to strategic action, we operate from a confluence of professional proficiencies undergirded with scholarship that bridges theory, research, and practice.

With a far-reaching professional career that spans from teaching leadership and creativity courses at Rice University to launching a humanitarian nonprofit to national CNN Heroes prominence in its infancy, to more localized impact as an ordained pastor, my work with entrepreneurial business leaders is steeped in navigating the wildly different phenomena that influence and shape organizations.

At GENEVE, we root strategies in real-world realities upheld by a doctorate in strategic leadership, an MBA entrenched in design thinking, and a research-based master’s in architectural studies. Our intensive focus on designing and building strategically adaptive and agile companies comes from this confluence.

J. Murray


  • Doctor of Strategic Leadership

  • Master of Business Administration

  • Master of Arts in Architectural Studies

  • Master of Arts in Journalism
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  • Leadership Institute for Nonprofit Executives

  • Leadership Houston XXV